![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/49610dcd-63a7-47f6-900a-e33fbc7b0789_rw_1920.png?h=6f903da0aa06e70145254cb9dae52f1f)
Agency: Knightsbridge Technologies
Client: Ivy Lane Counseling
Client: Ivy Lane Counseling
Located in Naperville, IL, Ivy Lane Counseling provides therapy and counseling services that get to the root cause and set you up for future success.
Round 1: The client sought a logo that made them feel approachable and modern. Hand-written style fonts were proposed for this look. The client wanted to incorporate a leaf into the logo to symbolize hope, abundance, growth, and rebirth. Unsure if they wanted to include 'counseling' in the logo, we mocked up a few with and without.
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/d370b77f-5ef7-4d10-9014-546832c4cc0a_rw_3840.png?h=c1412f8f04eeaff7bf04b911a559c9e6)
Round 2: The client loved our first round of designs, but was drawn to the font used on the top row. Incorporating a leaf into the design was our next goal.
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/ea9276b3-9cb1-443a-951a-8e93db6258b9_rw_1920.png?h=9b58635ba9049026ebb4a537cb00a929)
Round 3: The client selected the top design. After some fine-tuning, like removing the serif from the 'L' for readability, the final logo emerged. The client chose to have a version with and without the word 'counseling' to use for various purposes. The teal accent color was the original color proposed, along with a couple of different shades.
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/9906fa6b-cc77-4e36-ab6a-e88eb77dd24c_rw_1920.png?h=76f924b42e33a2a00723bbb4b89b6eed)