![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/dcb114c6-12aa-43c1-8507-01685a376b1a_rw_1920.png?h=0c85f0f70d1736366c73847eaf56573c)
Art Director: April 2005 – June 2022 (17 years, 4 months)
The Design System
Created and refined a systematic and unified interaction language for all UScellular digital. The style guide is also the home of 300+ reusable front-end web and/or mobile components.
Supported users of the system through multiple channels, enabling them to produce mockups and layouts in a fraction of the time.
![Designed and maintained the Design System](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/b4d2553d-a711-4666-abec-265855934704_rw_3840.png?h=7959c0a9d2dcadfe1685b5115dd3cb29)
Designed and maintained the Design System
![Index for quick reference](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/c7b11759-bfb6-4654-b22e-932d97959536_rw_1920.png?h=e883af4724f993040d82ca9fe3ec5a0b)
Index for quick reference
![Logo usage](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/d147775f-27a4-4702-9852-17a411215f7f_rw_1920.png?h=9c5907b294151c4dbe02aa0d465547ac)
Logo usage
![Palette with hierarchy](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/d04370e6-33e9-4002-a3d1-c95b78303524_rw_1920.png?h=24173346048234208cbe6107752c7ea3)
Palette with hierarchy
![Headings](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/d0774bfc-bc82-4e4b-b8c0-057eb13f4113_rw_1920.png?h=f130df33a343a3f4c64bfa83f4094b48)
Headings
![Included Do's and Don'ts](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/e918d02d-315a-43fd-9fb7-5a99b4b04852_rw_1920.png?h=0caa7399a3b61a76c733dc9124227bf9)
Included Do's and Don'ts
![Button Anatomy](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/1a5a46c2-792b-4ba3-9344-b84200e31822_rw_1920.png?h=22a672b0aa01a3204b1563838efd1164)
Button Anatomy
![Using text over images](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/cdf662e2-6d13-4031-b8b8-da40f5e45180_rw_1920.png?h=91746cf9027212d4e1ce01b245059ce2)
Using text over images
![Extensive Icon Library, labeled for consistent use across all channels](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/10825a25-27f1-495c-91be-5f2499b5da41_rw_1920.png?h=f1a7fdb5f8c4444a89e713eaeca017cf)
Extensive Icon Library, labeled for consistent use across all channels
Digital Signage in Arenas
Created static and animated banners in large venues sponsored by UScellular.
UScellular Field, University of WI-Madison, Wisconsin State Fair, West Virginia University, Iowa State, East Carolina University, Big Ten Championships, University of Nebraska, WVU, OKC Thunder, Miller Park, Omaha Varsity
![Basketball Sideline Sponsorship](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/6452675c-108b-49a6-8e98-d3da3b5c3b50_rw_1920.jpg?h=c4d978851f9df647fa410ac728bb0e95)
Basketball Sideline Sponsorship
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/8075cbc4-f692-4926-ab78-835e4c1f9813_rw_1920.jpg?h=5c462893e6d70dd46211e0b55f627c77)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/294df2aa-bbac-4ccf-90c5-7cab9bd2cccf_rw_1200.jpg?h=11f85002fd3cea904e5fafe64e09aa41)
![Large Screen Display at Summerfest](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/3b851760-2418-435c-b1c0-0e3a03d41065_rw_1920.jpg?h=45aedef3332a50ad7c7526afa0f6bf74)
Large Screen Display at Summerfest
Android Device Start-up Animations
Every Android device sold by UScellular from 2017 – 2021 had a branded animation play while the device booted.
Promotional
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/a0be0dbe-08f4-40df-bda8-b7464d680ede_rw_1200.png?h=b642d7787f4f3de0ef0510bd39e91d03)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/6dd27fb2-6940-485b-9b26-2927812664fc_rw_1920.png?h=ed42033460ede8622f8d9e459c0f154f)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/db8774ef-195b-460b-82b9-933429655d87_rw_1200.png?h=a408cfb2fa161e8e9f86954dd4681e9c)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/cf0e701e-76a2-4d39-8375-18f720a6afca_rw_1200.png?h=d7f614e6de2fc476750d13a716a08af9)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/ad044fe4-7211-4a11-a891-cf0fe9ea78dc_rw_1920.png?h=7561dd897ee9bd94ea74f368fac96761)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/78d29212-e26a-480e-b890-aba92830d4e1_rw_1920.png?h=0bb10abf2b476b52330673177d3384be)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/626b489e-d644-4058-82a8-920e0701569d_rw_1920.png?h=13b109f2f1c5059ecde03df9ee446e0a)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/d4aef29d-bdf6-4e60-a25e-81713b4e85b1_rw_1920.png?h=3b92f870a70fb7822ec1228a2dd742f9)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/373eede4-0dda-4c4c-8f71-ea6c4a06e22a_rw_1920.png?h=4647fe41c3f62a2cffb1d775b837ec36)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/d3371e40-5ed3-4209-804e-7dbe46c7a169_rw_1200.png?h=14eed239fb4da49b4f6bbf85b85807fd)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/52513e62-8db7-4eb1-9d75-4884ffa6a5dc_rw_600.png?h=a6bb2c84284e4ba6549dbacd16a05db9)
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/9e638222-4cc0-454b-8ac4-521dcd2f9948_rw_1920.png?h=a74becd9b78cd5d2126c880bed072073)
2009 UI Style Guide
![](https://cdn.myportfolio.com/0d77c5d7ab6e24b7c58b4f3e1b548d6d/f8032068-f862-41ac-9add-007991aa97de_rw_1920.png?h=85bb5af03285d05b87f5ce7d44fd4ea3)
Animated Add-to-Cart
"I worked with Ryan for 3 years at UScellular. During that time, I played the role of UX lead while Ryan acted as Art Director covering nearly all of the eCommerce and Account Management interfaces. Ryan repeatedly demonstrated a keen eye for design and was quite a pleasure to collaborate with regularly. Ryan delivered a unified style guide which reduced the churn of the enterprise design process by leveraging a reusability strategy. Ryan's work specifically reduced the costs to the company by creating an ecosystem where wireframes/concepts/sketches could be created using reusable components instead of recreating concepts each time.
— Matthew Dragon, UScellular
— Matthew Dragon, UScellular