Art Director: April 2005 – June 2022 (17 years, 4 months)
The Design System
Created and refined a systematic and unified interaction language for all UScellular digital. The style guide is also the home of 300+ reusable front-end web and/or mobile components.
Supported users of the system through multiple channels, enabling them to produce mockups and layouts in a fraction of the time.
Designed and maintained the Design System
Index for quick reference
Logo usage
Palette with hierarchy
Headings
Included Do's and Don'ts
Button Anatomy
Using text over images
Extensive Icon Library, labeled for consistent use across all channels
Digital Signage in Arenas
Created static and animated banners in large venues sponsored by UScellular.
UScellular Field, University of WI-Madison, Wisconsin State Fair, West Virginia University, Iowa State, East Carolina University, Big Ten Championships, University of Nebraska, WVU, OKC Thunder, Miller Park, Omaha Varsity
Basketball Sideline Sponsorship
Large Screen Display at Summerfest
Android Device Start-up Animations
Every Android device sold by UScellular from 2017 – 2021 had a branded animation play while the device booted.
Promotional
2009 UI Style Guide
Animated Add-to-Cart
"I worked with Ryan for 3 years at UScellular. During that time, I played the role of UX lead while Ryan acted as Art Director covering nearly all of the eCommerce and Account Management interfaces. Ryan repeatedly demonstrated a keen eye for design and was quite a pleasure to collaborate with regularly. Ryan delivered a unified style guide which reduced the churn of the enterprise design process by leveraging a reusability strategy. Ryan's work specifically reduced the costs to the company by creating an ecosystem where wireframes/concepts/sketches could be created using reusable components instead of recreating concepts each time.
— Matthew Dragon, UScellular
— Matthew Dragon, UScellular